What if you could finally get the body you want, without following another diet?

Don't struggle on your own. Get lasting results you never thought possible with expert nutrition and fitness coaching with accountability from Jim Robinson

Personal Coaching with Silverfox Fitness

To get in shape, you’ll need to be consistent. To be consistent, you’ll need help
Weights in Park

Lose weight, build strength, and have more energy

I always start with your needs and goals. Then we’ll work together to develop a plan to help you eat, move, and live better—in a way that works for your body, and your life.


Get the support you need—every step of the way

I’ll remove all the guesswork and provide the accountability, direction, and support you need to stay consistent, no matter what life throws at you. We’re in this together.

Business People Mingling

Achieve your goals—even when life gets crazy

I’ll break your big goals into small daily practices that add up to massive changes. As a result, you’ll progress toward your goals without ever feeling overwhelmed, and build habits that last a lifetime.

Doctor Using Digital Tablet

Health benefits beyond weight loss

My science-based coaching method does more than just teach you how to eat better. In the end, it won’t be just about what you lose, but what you’ll gain: knowledge, control, and the confidence that comes with knowing you’re capable of anything.

Diet Orange

No more weird diets or unrealistic workouts

You don’t have to go to extremes to get amazing results. I’ll help you achieve your goals without flipping your life upside down.

Personal Trainer Stretching Session

One-on-one coaching done right

No cookie-cutter programmes here. I will create a personalised plan that’s tailored specifically to your goals, needs, and preferences. Personal coaching is finally affordable. And it just works. Why? Because I am committed to helping you get into the shape you want.

“I know what to do... but I have a hard time staying consistent.”


When life gets crazy and responsibilities at home and work pile one on top of the other, it’s easy to let our health and fitness slip. The years go by and we don’t even realise how much our health has declined.

But for most of us, there comes a time when we realise things must change. A time when gaining control over our body takes on new urgency.

For some, it’s a scary health diagnosis. For others it’s watching a loved one struggle with their own health problems. And for others still, it’s when they finally realise they’ve spent so many years taking care of others, that they neglected to take care of themselves.

When it’s time to turn things around and start a new health and fitness programme, however, it can be difficult to know what to do next. And staying motivated is hard — especially if you try to do it all on your own.

That’s where I come in.

My goal is to help you get in the best shape of your life and stay that way. Starting now.

Image by Jordan Whitfield
Image by Intricate Explorer
Silverfox logo.jpg

Meet Jim Robinson

Hi, I'm Jim, a personal trainer, pilates instructor, and nutritionist.

I've been involved in sport since childhood and as the result of a life changing back operation that required me to learn to walk again, I really understand the ups and downs of life and fully appreciate the difficulties you will experience as you work to improve your fitness and wellbeing. I re-trained specifically so that I can help people just like you.

Screenshot 2021-02-15 at 20.47.01.png

Precision Nutrition Level 1

Personal Trainer Practitioner

Gym Instructor Practitioner

Pilates Instructor Associate

Areas of expertise

Nutrition & strength coaching, pilates, weight loss and wellness

Locations served

In Bath and anywhere online!


  • LinkedIn
  • Facebook
  • Twitter
  • Instagram
How to get into the best shape of your life — and stay that way

Expert coaching and personal accountability with Jim Robinson

Vegetable Shopping
Body Measurements
Couple Running

Transform your body forever

You tell me what you want to do. I’ll help you do it. First, I’ll learn about your lifestyle, needs, and specific goals. Then, over the course of the program, I’ll give you everything you need to look, feel, and perform better than you thought possible.

Proven strategies to help you get (and keep) the body you want

You’ve probably tried multiple diet and workout programmes in the past. And you’ve concluded that they simply don’t work in the long run.

Instead of the all-or-nothing dieting approach, I use a sustainable, practice-based approach to build healthy habits into your life, one day at a time.

The result? You’ll lose the weight (and inches) you haven’t been able to shed for years. You’ll have more energy than ever before. And you’ll build physical strength and find new confidence in your body.

Silverfox logo.jpg

Stay accountable and consistent with personal help from me


I live and breathe this stuff every day, and I'm dedicated to helping people like you become fitter, stronger, and healthier than ever.

Whatever obstacles arise, I’ll help you overcome them by modifying your programme or offering new solutions. In the end, know that I’m here to support you every step of the way, no matter what life throws at you.

After many years of gym going with variable results and frequent injuries. I decided to engage a personal trainer for the first time. Working with Jim exceeded all my expectations. Not only did I achieve all my short term goals, I also learned so much about what works for me in the long term. Jim made the sessions varied and enjoyable I can't recommend his services enough to people of all abilities. ​

Mark W

I've been going to see Jim for 2 years. He is very approachable around realistic goal setting and understands the pressures of balancing work/home/travel and family life. I really look forward to my sessions every week and would thoroughly recommend speaking with Jim if you don't really know where to start on your fitness journey or are having struggles keeping motivated. His sessions are completely tailored around my current goals and are slightly different every week so as to keep me interested.

Graham W

I have been working with Jim for over a year and I really enjoy my personal training sessions. Previously I have had years of going to the gym off and on and ultimately getting bored. What Jim does is keep it fresh by varying my sessions and really pushing me. I now find that I am fitter, have more energy and I am really progressing in the exercises. It's giving me a great sense of achievement.

Kate B

Build the habits you need to look and feel better for life. (Here’s how it works.)

Business Breakfast

Easy-to-use online platform

You’ll start by telling me all about yourself, including your goals, health challenges, and daily routine. From there, I’ll customise your entire programme and we’ll start the proven coaching process.

Small yet powerful practices to improve everyday life

We’ll work together to create and practice healthy habits across every aspect of your life, from sleep and stress-management to movement and mindfulness. These new habits will help you feel more calm, confident, and prepared for each day—no matter what life throws at you.

Simple practices and daily accountability

Every day, you’ll work on nutrition or lifestyle practice. Each practice will be customized to help you get the results you are looking for.

Personal coaching and detailed progress checking

I’ll check in with you frequently to see how you’re doing and to answer any questions you have. Also, you can message me whenever you need. The program also tracks everything from your measurements to your consistency, so you can see just how much progress you’ve made.

Is personal coaching right for you?


Personal coaching with Jim Robinson is for you if:


You want to get healthier, fitter, and stronger — and stay that way for the rest of your life


This programme is for people who want to lose weight and body fat, build physical strength and confidence, get results that last, and get off the diet roller-coaster once and for all. I won’t give you a crazy diet or exercise programme to follow; instead, I’ll help you build habits that will get you results that last forever.

You’re tired of “quick fix” programmes and are willing to dedicate time to getting in shape the sustainable way


If you’ve tried something before and “failed” — or just can’t stick with it — know that you’re not alone. And it’s not your fault. After all, self-directed training and nutrition programs fail 98 percent of the time. Not to mention, after many years in the fitness industry, I’ve seen dozens of diet and exercise fads come and go. That’s why I don’t follow fads. Instead, I’ll teach you doable daily actions that are designed to fit into a busy lifestyle. Bottom line: I’ll help you make fitness and nutrition a part of your life, without it taking over.

You want an expert to hold you accountable and keep you consistent through the programme


Nothing worth doing can be done alone. That’s why I work closely with my clients to help them eat well and exercise, no matter what other craziness is going on in their lives. You’re busy and have enough to worry about; let me take care of the fitness and nutrition details so you don’t have to.

Collecting Money

Give me 12 weeks. You’ll get in the best shape of your life — or your money back


Stick with me for a full 12 weeks and follow my recommendations. If you don’t get what you’re looking for at the end of the period, I’ll give you a full refund. You get to decide if the programme was worth it. Why do I do this? Because I stand by my work. I know you’ll walk out healthier and happier than ever before. All you have to do is take the first step.

Want to get into the best shape of your life? Let me help

Lose weight, build strength, and get the accountability you need.



Maybe it’s been a while since you’ve felt the peace of mind that comes with good health, the confidence to do what you truly want, or energy throughout your entire day.


If you’re ready to have the body you deserve and get control of your health and fitness once and for all, I’m ready to help you. No restrictive dieting. No all-or-nothing workouts. Just a science-proven programme that fits seamlessly into your lifestyle—and the support you need, every step of the way.


I’m dedicated to helping people transform their bodies through nutrition and fitness.


This is your limited opportunity to look, feel, and perform better than you ever thought possible —and build the habits you need to stay that way for life.


I’m ready to help you experience everything a healthy lifestyle has to offer. But the next step is up to you.

Screenshot 2021-02-17 at 20.37.36.png
Crossing the Finish Line